They said in the product discription that "The PFG Freezer Hat helps keep your body temperature down with a naturally occuring chemistry that starts actively cooling you the moment the fabric comes in contact with your sweat--the material actually starts feeling cool to the touch." I do allot of fishing sometimes 8 hours through the heat of the day in Texas. I have never experienced this cooling effect. Unless you consider when I am driving the boat with a nice breeze...... The hat is well made and the SPF 30 rating and the neck-shading backflap helps to keep the sun from burning your neck. The plastic clip that attaches to your shirt so you don't loose your hat is a plus when a storm blows up. The "Omni-Wick(tm) sweat band" helps to wicks moisture from your brow but your still going sweat. I like the hat it's light airy and comfortable, I did expect more from the hype on the "freezer" tech.
CUTE N TRENDY My daughter loves these shoes and they fit her great. She wears them all the time. The only thing is trying to get the elastic ties to stay tied around her ankle. Don't know if I am doing it wrong or what but otherwise great ballet shoe.
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